ABJ Agency
Jaguar Type 01 at its New York unveiling on 6 October 2026. Press photograph released on 7 October.
Jaguar Type 01 at its New York unveiling on 6 October 2026. Press photograph released on 7 October.
© Jaguar / JLR · Source · Terms

Automotive · New releases

Jaguar Type 01: a different vision of the grand tourer

A long bonnet, a low roof and four doors: Jaguar is giving its electric future a distinctive shape. Unveiled in New York on 6 October 2026, Type 01 begins a new generation for the British marque. Beyond the impact of its debut, its approach to travelling deserves a closer look.

A silhouette with a clear point of view

Type 01 is a GT, a category in which the journey matters as much as the destination. Its body favours broad surfaces and elongated proportions. Jaguar identifies it as the first production model built on its dedicated electric platform, Jaguar Electric Architecture.

Our reading is that the marque wants a presence that is recognisable at once. The long bonnet, despite the electric powertrain, contributes to that intention. The aim appears to go beyond signalling a new means of propulsion: this is a shape intended to carry a new identity.

Four seats, four individual spaces

Inside, a central spine extends through the cabin, dividing it into four individual spaces. The driving position is low, while the colour palette takes inspiration from travertine; that should not be mistaken for a claim that the cabin is made of stone. Concealed storage and integrated interfaces continue the effort to simplify the visible interior.

This approach will interest anyone who values the passenger’s place as much as the driver’s. In a grand tourer, comfort also depends on ease of entry, visibility and room to move. The presentation establishes an aesthetic direction; a road test will show how it works in everyday use.

Power tells only part of the story

Jaguar quotes an output of more than 1,000 PS for Type 01. That is a manufacturer figure, not the finding of an ABJ road test. In any case, it describes only one part of a grand tourer’s appeal.

The response of the controls, ride quality, quietness and long-distance comfort will be just as interesting to discover. Here, luxury also means how effortlessly a car works with its driver. Beyond its appearance, this is where Type 01 will need to make its case.

Looking towards 2027

Jaguar plans to open orders in early 2027, with first customer deliveries expected in the second half of the year. That announced schedule does not confirm UAE availability or the precise specification for every market.

For enthusiasts, the opportunity now is to explore the proposition and follow its development into a customer experience. Type 01 invites a discussion about what a contemporary Jaguar can be: a car chosen for its character, with the ambition to make the journey as compelling as the arrival.

This is the moment for a first look, ahead of road tests and deliveries. It is a development to follow for those who appreciate a car’s conception as much as its performance.

To discuss an automotive project, explore ABJ’s services or speak with our team.

Explore automotive services · Contact ABJ

Follow us

Inside ABJ Agency.

Come along for the adventures and see the experiences we create for our clients, from the first idea to the moments they will remember. Follow the story on Instagram.

@abjagencyJoin us on Instagram
© 2026 ABJ AgencyUnited States · Europe · Middle East · Africa · AsiaPrivacy
Tell us your plans   ↗